
Soankbang: The Worldwide Mukbang Phenomenon
Introduction The famous fad known as Mukbang, or soankbang, started in South Korea and has now spread throughout the world. In this unusual culinary phenomena, people—typically influencers or content producers—eat a lot of food while engaging with an online audience. The name itself is derived from two Korean words: “bang,” which means broadcast, and “muk,”…